But backlinks aren't like that, they have context. They are surrounded by other items, like text, and images, and objects and frames.

When you know a link's context, you can more easily tell the difference between a good link and a bad link.

And, you don't just find out about the context items that present themselves to you. You can slice your results any way you like. Perhaps you'd like to find backlinks that have a certain word nearby? Or backlinks that are near a link to another website of your choice? Or, maybe you're learning how to perform competitor analysis, and you'd like to see where your name appears unlinked - but near a link to your competitor.

You can do all this with Majestic, on all subscription plans, today.

When you're link building, you probably won't want your link context to be too saturated with other links (unless you're actively looking for directory links). Imagine what you could do with Link Density, a metric that gives you the power to instantly filter and find low-density editorial links, or zoom in on links that live in saturated blocks of context.

Link position is important. The best links are usually nearer the top of a page, and are in natural language.

Would you like to see where your link appears in the page source? Or be able to sort your results by distance to the top or bottom of the source code? Majestic can help you do this.

Visualised link distribution is fantastic, but what is even better is when you can see how densely those links are packed into each page segment. By adding Link Density for each slice, Link Density Charts really come alive. You can see where headers are (wide bulges at the top of the chart made by densely-packed navigation links), you can see where the page footer is (density widens at the bottom), and you can find out that your backlink is in a very narrow section, meaning that it's perfect if you're looking for an editorial link.